LinkedIn as the backbone, YouTube as a knowledge vault: the B2B mix for 2026

Study edition 2025/26. W&V, 2025-11-17; visible byline/source: W&V Gastautor:in. Historical reference to the 15th study edition. Only the title, date and public introduction were reviewed; the full text requires a subscription. The visible byline names a W&V guest author, not Annett Mattgey. Full text not validated. Original page reviewed on 9 October 2026.

This English text was translated automatically. The linked original source remains authoritative.

View provider profile Althaller Communication

Taxonomic classification

Impact area: Media and the public sphere
Additional impact areas: Enterprises and administration
Media area: Social media and communities
Additional media areas: Analysis and impact · Content and editorial
Channels: Social media
Challenge: Quality and speed
Purchasable solution: Study-based social media strategy and organisational maturity
Delivery: Public article introduction; full text access restricted
Lifecycle: Orientation and communication planning
Source type: Observed
Observed on: W&V
Review status: Pre-structured

The classification describes the content and its market position. It is not an endorsement of the provider or solution.