The dividing line in social media is between strategic and reactive use

Study edition 2026/27. PR-Journal, 2026-10-05; visible byline/source: Joris Duffner; Gespräch mit Jacqueline Althaller. Interview on resources, KPIs, corporate influencing and AI; also mentions AlthallerAssist. Statements by the study initiator, not an independent product test. PR-Journal is a study partner. Original page reviewed on 9 October 2026.

This English text was translated automatically. The linked original source remains authoritative.

View provider profile Althaller Communication

Taxonomic classification

Impact area: Media and the public sphere
Additional impact areas: Enterprises and administration
Media area: Social media and communities
Additional media areas: Analysis and impact · Content and editorial
Channels: Social media
Cross-cutting topics: AI
Challenge: Quality and speed
Purchasable solution: Study-based social media strategy and organisational maturity
Delivery: Publicly accessible trade article
Lifecycle: Orientation and communication planning
Source type: Observed
Observed on: PR-Journal
Review status: Pre-structured

The classification describes the content and its market position. It is not an endorsement of the provider or solution.